The powerful business platform iron sauce (IS) for the app economy has officially announced today that it has signed a strategic partnership with Sensor Tower, a leading enterprise market intelligence for the mobile app ecosystem.
Based on this partnership, the campaign management and optimization function of ‘Iron Source Luna’ combined with the sensor tower ‘Keyword Intelligence’. Through this, app marketers will expand the Apple Search ADS campaign to secure users and promote continuous business growth. As a result, Iron Sauce Luna became the industry’s first app marketing platform with a partnership with the sensor tower.
According to the two companies, this partnership is expected to complement each other’s solutions. Sensor Tower provides abundant industry data insights such as exposure market share, competitors and top advertiser keyword analysis, while Iron Sauce Luna is an Apple Search Banquet campaign through app marketers through cross channel advertising data integration, efficient unit price optimization algorithms and campaign batches. It will be supported to manage and optimize the efficiently.
In addition, existing app marketers had to extract data from the sensor tower, analyze keywords, and then add new keywords as Luna platforms, but based on this platform partnership, you can use the sensor tower data immediately when you want in real time in the Luna platform. It has been able to simplify multiple processes by integrating the ‘keyword selection, management-optimization’ process.
The continuation of the user is one of the important and difficult tasks for marketing managers growing the app business. Apple Search As is one of the good ways to achieve this, and automatically identifies and tests a variety of related keywords in programming. We have realized this with the partnership with the sensor tower, he said. Now, the app marketers can find new keywords through the Luna platform and run the campaign management and adjustment in one place in a completely automated way. I am pleased to be the first app marketing platform in partnership with the sensor tower to help Luna can maximize the potential of app marketers.
Greg Rose, the chief executive officer of Sensor Tower, also said, Sensor Tower’s advertising and app intelligence products provide users with strong insights to markets and competitors so that they can grow their business through Apple Search as. He introduced, We expect that the partnership with Iron Sauce Luna will combine our insights and Luna’s campaign management and optimization functions to support the customer’s actual business success more smoothly.